The April Google Reviews Update – what you need to know.
Google released its April 2023 reviews update on April 12, 2023. This update evaluates reviews related to any reviewable topic, such as services and businesses, destinations, and media (including games and movies). It is considered a more comprehensive approach than previous Google product review updates.
The update leans heavily on signals of experience. Google’s April 2023 Product Review Update is accompanied by a new Google Search Central documentation that offers direction to the kind of content that Google’s Reviews System Algorithm may be looking for. This means that businesses and service providers will need to pay closer attention to their online reputation management strategies in order to maintain a positive image online.
Here are some ways the Google April 2023 reviews update might affect your business:
- If your business has received negative reviews for its service or products, it might see a drop in its Google Maps ranking.
- If your business has received positive reviews for its amenities or services, it might see an increase in bookings.
- If a real review is removed from your business’s page, you can contact Google My Business support to request a review of the decision.
Here are some tips for managing your online reputation:
- Monitor your online reputation regularly.
- Respond to all reviews (positive and negative) in a timely manner.
- Encourage customers to leave reviews.
- Address negative reviews constructively and professionally.
- Use social media to engage with customers and promote positive content.
In conclusion, Google’s April 2023 reviews update focuses heavily on experience and prioritizes high-quality content that provides value to readers. The update evaluates reviews related to any reviewable topic, such as services and businesses, destinations, and media (including games and movies). It is considered a more comprehensive approach than previous Google product review updates.
Here are some links that might be helpful: