Welcome to the new age of SEO, where “Experience” takes center stage in evaluating content quality! The term E-E-A-T, an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness, is a critical factor in how Google ranks websites on its search engine results pages (SERPs). This concept was introduced to help assess the quality of web pages and determine their ranking. In this blog post, we’ll explore the significance of the new “E” in E-E-A-T and how it’s revolutionizing the way we think about SEO.

Understanding the E-E-A-T Concept

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Here’s a brief rundown of each component:

  1. Experience: Relates to the writer’s first-hand or life experience concerning a topic.
  2. Expertise: Refers to the level of knowledge and skill a content creator or website has in a specific area.
  3. Authoritativeness: Indicates how respected the content creator or website is within its niche.
  4. Trustworthiness: Focuses on the overall reliability, accuracy, and ethical behavior of the content creator or website.

The Importance of Experience

The introduction of “Experience” in E-E-A-T marked a significant shift in Google’s approach to evaluating content. Released on December 15, 2022, in the Search Quality Rater Guidelines (QRG), this new dimension aims to provide users with more relevant and trustworthy information.

Experience is all about the real-world application of knowledge or skills gained over time. Whether through personal involvement or observation, experience gives weight to content, especially when it comes to subjects that directly impact a person’s life, such as health, finance, and emotional well-being[1].

Experience vs. Expertise: What’s the Difference?

Though closely related, experience and expertise have distinct meanings:

  • Experience: Focuses on personal, first-hand knowledge or involvement in a particular activity or event.
  • Expertise: Concentrates on formal knowledge, skills, and training in a particular field.

Google believes that reading about real-life experiences is invaluable when making essential decisions. Thus, experience is considered a critical aspect, especially for pages related to “Your Money or Your Life” (YMYL) topics.

How to Demonstrate Experience in E-E-A-T

Experience isn’t just a buzzword; it’s an essential factor that can positively impact your site’s ranking. Here’s how to enhance the experience factor in your content:

  1. Share Real-Life Stories: Readers connect with personal stories. Share your first-hand experiences, lessons learned, and real-world insights.
  2. Build Up Your Author Pages: Showcase the real-life experiences of your authors. Their backgrounds and personal narratives can add credibility to your content.
  3. Encourage User Reviews: Enable users to share their experiences with products or services. Authentic reviews resonate with potential customers.


The new “E” in E-E-A-T adds a refreshing and essential dimension to SEO. It recognizes the human factor, where real-life experiences enrich the content, making it more engaging and trustworthy. By embracing “Experience” in your SEO strategy, you can create content that not only ranks well but truly resonates with your audience.

At ClickFast, we believe in a holistic approach to digital marketing and SEO. If you’re interested in elevating your SEO strategy with E-E-A-T principles, contact us today! We’re here to make your digital experience extraordinary.